Why Mobile Devices Hold The Key To The Future

The sales of smart devices like phones and tablets have outpaced (and are seen to continue to outpace) the sales of laptop and desktop computers. This trend is expected to continue as manufacturers upgrade their hardware and as Internet access becomes more accessible. While mobile devices are a long way from replacing the functionality and power of desktop and laptop computers, these devices are slowly chipping away at the use of the former for gaming, social media and even searching the web.

If in the past, you were content with the performance of your website and neglected the idea of optimizing it for mobile devices thinking that this will mean extra work and extra expense for you, then you have to rethink your strategy. Google thinks so, too.

In a recent post on the official Google Webmaster Central Blog, Software Engineer Yoshikiyo Kato and Webmaster Trends Analyst Pierre Far discussed important points regarding mobile SEO. The central idea of the post revolves around the changes Google intends to roll out regarding mistakes and other issues pertaining to optimization for smart devices.

One of the most common mistakes businesses make in optimizing their website for mobile devices is faulty redirects. Put simply, faulty redirects occur when a mobile user is redirected to a mobile optimized site no matter what page he or she accesses. When this occurs, there are two possible outcomes: the user abandons the site out of frustration, or the user continues with the site but has to do more work. Google says that businesses should avoid this to enhance user experience, especially in areas where Internet connection might be slow.

Another issue Google wants business owners to look into are smartphone-only errors which encompass a slew of problems which only affect mobile users.

Here are some tweaks you can implement:

1. Redirect a mobile user accessing a desktop page to a mobile-friendly page instead of redirecting the user to a 404 page.

2. Redirect a mobile user to a desktop page if a smart device-friendly page is an error page itself.

3. Make sure that the videos you put on desktop pages are playable on tablets and smartphones.

Google advises businesses to always test their websites for compatibility on a variety of mobile devices as well as operating systems. By doing so, they ensure that users get to enjoy their content on whatever device they may favour using. Ignoring these can hurt these companies’ ranking on mobile search results.

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